Engineering Communication

Engineering Communication

What Is Engineering Communication?

With the self covered by the clouds of so many external influences and many of its own negative beliefs and past experiences, the self is normally unclear about its own self. The light of spiritual knowledge brings clarity to the self, about the self. This helps me to communicate with others much more clearly than when I am not sure or clear about what is going on inside me. There is a direct connection between the quality of subtle activities in the form of thoughts and feelings going on inside me and the quality of my interaction and communication with others.

Very importantly, relationships are also connected with attitude and vision. Sometimes, I may feel I have said and done the right things to someone, yet still someone is not behaving towards me as I would wish. At such times I need to check my attitude towards that person and the vision with which I am seeing them. I may find inside a slight feeling of disapproval towards that person, a feeling of discomfort, a resistance to something in their personality. Neither of us may be conscious of it, but my negative feeling casts a shadow on the other person. They are not receiving the acceptance or respect from me, that they should (on a subtle level), although externally I may be showing them a lot of respect. This subtle lack of acceptance and respect from my end influences their ability to hear me clearly (on a subtle level), and the way they behave towards me. The practice of meditation enables me to clean out my thoughts, feelings, attitudes and vision, ensuring that what I share with others on a physical and on a subtle level is positive. Then it is much easier for me to connect with others and for others to connect with me in a positive way.

This is called Engineering Communication.

Graphic Designing

Graphic Designing

DESIGN ASPECTS

  1. Clarity and simplicity

Next time you go to a supermarket, pick a random shelf and browse through some products. Glance at each and ask yourself two very simple questions:

  1. What’s this product for?
  2. What’s the brand behind it?

You will be amazed how hard it is to find answers to some of these essential questions in less than 4 seconds, which is the maximum time average consumer will dedicate to any particular product on the shelf.

You’ll find products listing dozen of benefits with no clear brand name. You’ll find products that look great on the outside yet fail to explain what’s in the box. You might even find cleaning products in packaging more appropriate for kids juices.

Although some product categories allow for a bit of mystery (think perfumes and luxuries), failing to identify the product in terms of content, usage or brand identity is a horrible practice which usually results in a packaging design which doesn’t perform well in stores.

So remember rule number one: be clear about the product, be clear about the brand.

  1. Honesty

Beginners in packaging design, and I’m talking both clients and designers, often strive to depict the product in the most perfect way imaginable. They will show a cookie drenched in chocolate, when in fact you’re buying a simple chocolate flavored biscuit. They’ll show rich, fresh cherries on fruit yogurt with little fruit content.

By depicting a product ten times better than it actually is, you’re misleading and ultimately disappointing the consumer, which only leads to poor sales performance and very bad brand image.

This is where honesty comes in. Consumers have nothing against simple, inexpensive products, as long as they know what they’re buying! Of course they expect “face lifting” to some degree but not to a point where product appears to be something entirely different.

As a designer, your task is to represent the product in the best way possible but keep in mind that consumers – you included – deserve to be treated right.

  1. Authenticity

Originality, character and memorability are at the heart of great brands and of course, great packaging designs.

It’s easy to understand why – there are hundreds of products out there, all competing for consumers’ attention. The only way to set your brand apart is to be different, to be authentic.

Because this is truly a matter of creativity and exploration, it’s impossible to give advice on how to “be authentic, “especially nowadays when people are faced with myriad of brands, looks and appeals.

If you’re stuck with a generic looking packaging design then apply an uncommon design style with strong “visual standards.”

For example, if everybody is going for product photography, use illustration or type-based design. If everybody is using a horizontal layout, reach for vertical. If most designs are rather contemporary, try introducing something retro with focus on quality appeal.

Be bold, be different and look into other product categories for unexpected sources of inspiration – spirit label designs can be a great way to brainstorm ideas for that new chocolate packaging project.

  1. Shelf impact

From a shopper’s point of view, a product is never seen alone and never in great detail. Because of the viewing distance from shelves and the fact that products are arranged in rows and columns, all we see are veritable patterns made of various products. It’s not until a certain pattern attracts our attention that we decide to take a closer look.

This distinctiveness and appeal of the product when placed on an actual shelf is something retailers call “shelf impact,” and it makes a huge difference in product sales.

Shelf impact is something you need to test and explore in your designs. You can do this by imitating the placement of your design on an actual shelf and surround it by other products (for best results, use several rows and columns of each product). The more distinctive it looks, the better it sells.

Note: you will be amazed at the results – sometimes the best looking design will simply blend in and become invisible, while more simple designs “pop” in this environment.

  1. Extensibility

A product packaging design concept should allow for an easy introduction of a new line extension (product variation) or a sub-brand.

For example, imagine you’re creating a packaging for new brand of apple juice. You and your client opt for a certain design featuring apples which looks really great. However, a few months later, the client decides to launch a cherry flavor under the same brand name.

 

Good packaging design allows for easy variations without losing visual appeal.

To your dismay, you understand that the initial design concept you created heavily relies on apples to work and that cherries will not look nearly as good. Plus, cherries have some benefits to be communicated on the front panel, which works against your idea. You have a problem with extensibility.

To avoid this, you should always design product packaging with the future in mind. This means creating a visually systematic design which allows for easy changes of product visual or other information, so you get a fine looking family of products in the end.

  1. Practicality

Practicality deals with the actual shape, size and functionality of the product container, not just the label or wrap. The more practical the product, the more sales it gets – when Heinz turned the ketchup bottle upside down, sales skyrocketed.

Practicality is the most overlooked aspect of packaging design, simply because clients often pick the “tried and true” route which is a lost opportunity for innovation.

But if you get lucky and do get a chance to design the next bottle, box or a cup, always think practicality first – or in most cases, how you can make the product easier to use, carry or store.

Practicality alone can solve many of the packaging design challenges.

To wrap up

Packaging design is a large and demanding design field always looking for designers who can deliver both product originality and sales performance. Packaging is the last message a consumer sees and a last chance to convince him to buy the product. Clarity, honesty, authenticity and other rules described above play an important role in this process but are by no means the final word on the subject.

 

Content Marketing Ideas…

Content Marketing Ideas…

Content Marketing Ideas For Brand Marketing

  • A comprehensive list of industry statistics/research
  • Top rated post on a relevant topic
  • Respond to a controversial article or video
  • Prediction of trends in your niche or industry
  • Create a decision guide (text, image, tool)
  • Update existing successful posts
  • Interview leaders in your field
  • Poll or survey your audience
  • Write a comparison review
  • List of useful articles/resources on a topic
  • Create content based on trending topics
  • Create an ultimate resource or guide
  • Write a content based on data collated
  • Create a ‘hack’ post. FAQs do help
  • Take surveys and publish the results with synopsis
  • Top resources lists (blogs, hacks, tools)
  • A list of probable solutions for a common problem or issue
  • Create a dummies post with helpful, actionable information and tips
  • Write a post inspired by a blog comment
  • Review a recent book/movie that would be relevant to your audience
  • A list of inspirational or motivational quotes
  • Write a running commentary kind of behind-the-scenes post of an event
  • Ask your readers/audience to submit their content relating to the brand

Why Entrepreneurship ?

Entrepreneur decision to choose path to start up business success

Entrepreneurship is the process of designing, launching and running a new business. It is definitely not a cakewalk. It requires burning passion & risk taking ability to startup something but it is difficult to maintain the same passion throughout. There are times when things look bleak and situations may not remain in control but if the initial process and research is done properly then any startup can succeed and turn out to be a successful venture in future !

The Logic or Reasoning mentioned below may sound out of context but then Truth is stranger than fiction…

  1. Hate the Status Quo – It doesn’t make sense to you that something has been done the time-honored way with no explanation why. You are not someone who wants to just go through the motions or sit by idly. Nor do you like following the pack.
  2. Easily Bored – You find yourself easily bored, and others start viewing you as a problem. But nothing is wrong with you except that you are bored with activities that aren’t up to your abilities and aren’t challenging. That’s why you hated most of the classes you ever attended. Think Bill Gates who dropped out of college to become one of the richest men in the world.
  3. Fired from Jobs – You’re too creative for your own good when it comes to working for others, and you may have some history, as I do, of losing jobs. Being just a cog in wheel is very difficult for you because you want to create something others can be inspired by and contribute to.
  4. Labeled a Rebel – You know that greatness resides outside the lines of conformity and don’t think that policies, laws and regulations apply to you. You have been described as a rebel and rule breaker and would defy gravity if you could.
  5. Resist Authority – You have a lifelong record of resisting authority from your parents, teachers and bosses. You don’t go along with the agreed upon norms of the group or community you work and live in.
  6. Ready to Improve Everything – You always see how you could do things better. In addition, you are opinionated and freely give your two-cents about your better way of doing things–even when you’re not asked.
  7. Bad at Making Small Talk – You have difficulty making the kind of small talk that so many people get comfort from. This social pattern of relationship and rapport building seems like a waste of time to you and makes you uncomfortable.
  8. Bullied in Your Youth – You may have been heavily criticized, picked on and even bullied as a child or teenager. This has caused you to be driven to excel and to prove to the world that you are indeed a force to be reckoned with.
  9. Obsessive – You may have been labeled obsessive/compulsive because when you get started on something you have difficulty letting go. Don’t let anyone convince you that this is a disease or deficiency. All of the great entrepreneurs become completely immersed in their vision. Howard Schultz stuck with Starbucks even when his family tried to persuade him not to.
  10. Scared to Go Solo – The entrepreneur in you is scared of going out on your own—and also terrified of not doing so. This fear is so common in our society because we’ve been conditioned to think that entrepreneurship is much riskier than getting a “good job.” The reality is there is instability in both.
  11. Unable to Unwind – You can’t go to sleep at night because you can’t turn your thoughts off. An idea may even manifest itself in your dreams. The next morning you find yourself still consumed with that idea, distracting you from the job you’re supposed to be doing.
  12. Don’t Fit the Norm – You have always been a bit uncomfortable in your own skin. Until you get used to the idea that you are in fact different from most people, it could prove to be a problem–or exactly the motivation you need to acknowledge the entrepreneur screaming to get out.

Once decided, Steps for making it to the top :

High overheads – Eat last

Pride – throw it out of the window

Diligence is sacred – Maintain it always

Due Diligence – Choose associates wisely

 

Do NOT Shoot the bleeding dog – let it go !

Opportunities – Seek them, they are available everywhere

  • Hire smart people – good character
  • Integrity – Honest & Ethical – It pays to do good thing !
  • Success does not look exactly the way U see it
  • Do what you love, then it is not work !
  • Develop a thick skin, can’t stand attitude
  • Get your ass up and start punching