Nature Cure

The whole philosophy & practise of nature cure is built upon 3 basic principles, which have been tested & proved.

The 1st most basic principle is that all forms of disease are due to the same cause viz, accumulation of waste materials & bodily refuse in the system. These wastes; in healthy individuals are removed from the system through organs of elimination. But in case of a deceased person, they are steadily accumulated through years of faulty habits & lifestyle i.e. Wrong Eating, Improper care of body, habits contributing to enervation & nervous exhaustion like worry, overwork & excesses of all kinds. Thus, all natural processes first try to eliminate & flush out toxins from the body.

The 2nd basic principle is that all the acute diseases – fevers, colds, inflammations, digestive disturbances, skin eruptions are nothing but self initiated efforts on the part of the body to throw toxins. All the chronic diseases such as heart disease, diabetes, rheumatism, asthma, kidney disorders are the results of continued suppression of acute diseases through harmful methods such as drugs, vaccines, narcotics & gland extraction. Cancer & other degenerative diseases are due to a large no. of factors such as pollution & metabolic wastes accumulation, primary & secondary diseases, or at times due to other chronic or acute reasons, too…

The 3rd principle is that body contains an elaborate healing mechanism which has the power to bring about a return to normal conditions of health, provided right methods are adopted.

The final word is the power to cure disease lies within the body itself & not in the hands of the doctor.




Healthy lifestyle

These are probably some of the most misunderstood subjects. Most of us seek a comfortable & easy life. By doing this, we adopt such a lifestyle that causes or precipitates large number of diseases. High cholesterol, Low fibre diet, Lack of exercise, Living in congested dwellings, Fast urban life, Smoking, Consumption of alcoholic beverages are some of the most important disease promoting factors. In addition to these factors, Stress, Strain, & Competition have also increased in epidemic proportions. Well! These not only lead to diseases but also degenerate the body totally, leaving it irreparable.

Developments in science & technology also have played havoc in human’s life. People want to live a materialistic life increasingly. Today in this modern society we are looking for happiness & pleasure from material comforts. But, psychologically speaking, our locus of control is just external, while in fact, we are in the state of deterioration internally. We look happy & smile to show that we have no worries, nothing bothers us, & are leading a Tension – free life. However, this isn’t true!

Somewhere deep in the recesses of our mind, our disturbing & hidden thoughts, disappointments, worries, tensions that lie latent.

When & how to clear this cluster within? For this same cluster, constantly bothers us, making us worry unnecessarily, thereby causing or at least aiding the most (or should I say, ‘Worst’) degenerating diseases (Often Incurable!). Every disease; has certain clinical conditions, pathological symptoms, & several prognosis’ externally. But, we often fail to understand that every disease is mainly caused due to Mind – Mental Thinking & Fluctuations. As per Stress Management, “No situation in itself, is stressful… Our way of thinking, attitudes etc. Makes us perceive various seemingly normal situations as stressful. ” As a popular quote very aptly, states “People & situations, both are powerless; without your reaction”

Conclusion: By transforming our attitudes, we can transform pain into pleasure, criticism into blessing, & sorrow into bliss. I believe, that curing any disease should mostly deal with treating the mind, restoring the soul’s energy, repairing & nourishing mental health, reviving or inducing spiritual health & well – being, living based on healthy living principles, following a healthy sattvik diet/nutrition. This truly embraces the treatment of psychological & psychosomatic diseases by holistic health care

Instagram followers…

If you are seriously considering joining the instagram trend – All the best! If you are new to the social media module and unaware of the nuance of the potential and the threat it may pose to your private and professional life. It is as interesting as an author putting his synopsis and a poet putting a foreword to his life time achievements; only on instagram you need to say it photo and pictures or images. A picture they say can say a thousand words is apt and many wonder on the success achieved by a certain class of people who are not the extra bit on the intellectual fronts. The distinct advantage they posses is that they understand the system and the process that this particular medium follows. You need to exercise these three things if you want to have strings of Instagram followers to your account.

Patience : In the initial stages one needs to be patient like a mule as like success that may work overnight and make you a star but it can never undermine the diligence that has gone through the works over the period of time relentlessly churning without respite with dedicated persistence. Instagram is fast emerging as a favorite among the teenagers and professionals alike but still at times it is quite intimidating especially if you are not an ace at it. It gets exciting by the day when you see a sudden surge of interest created by your posts. The infrequent likes now become regular and some comments which were once a matter of fact hmm and ahhs now are more appreciative and criticism flies out of the window. The initial groups that was once only limited to friends and relatives now grows into a mass of networkers and strangers from the other side of the world. Remember – Patience of a mule !

Post more often : Like a true professional interested in keep up the good work, it is in your own interest to chalk out a tabulated schedule of when to post, what to post and at what interval. It is good to keep the people thirsty and come looking for more only they should know when because if they come back often and find no content they tend to loose interest in scanning for your posts. When on holiday do let the followers know of your non-availability so they know what is to be expected and is more polite and courteous a gesture that will find you in the good books of the follower. A little communication goes a long way… Keep at it… do not stop !

Tagging : If you somehow fathom the advantages of being a social party animal and a also understand the advantages of the social media networking you would sure not be discouraged by the time taken by the systematic categorization of your work. There are a few tips which may enhance the scalability of your posts. The most popular is tagging. You may tag your friends and relative in the beginning as they tend to multiply as they can be easily seen by the friends of your friends, and those that you may have only met through the network channel, but have unwittingly tagged. Tagging increases the visibility of your posts. People follow you because they probably share the same interest and likes as you do. Taking photographs and posting images that always show you in the best of light may get you a few rebukes but over a period of time it culminates in you characteristic. Tagging is like announcing- You need to give me that special attention that I am worthy off… I have arrived !

# tagging : Hash tagging does have its own advantage and make you be a part of the fraternity developed by the taggers at large !

The popular #tags are : #followback #instafollow #141 (like for like) participating in events or creating one just like you have a planned party for friends and community members. All these make you a force to reckon with and helps to promote your postings. Holding contests,  Updating your profile pics or biopics at a regular interval also is a sure way of boosting up your instagram account.

You can also promote them on other website or portals like Facebook, Twitter, LinkedIn, Pinterest, Youtube, Google+ etc


Gamers, the right people to date because they break keyboards, mobile phones and not hearts.  GAMERS some like to play games offline especially as because they don’t have an internet package on their phone and as they can play them in any corner… Away from their wi-fi router. And then there are those online gamers who put all their dedication on online wars and things like that.  At present online games like Clash of Clans , Farmville, Cityville , 8 Ball pool , etc. are world famous , whereas people playing them are totally gone into it… like REALLY gone into it. These people, while play these games, care about nothing, absolutely nothing, like it’s some kind of a real war or something. They don’t care on how much they spend on their internet nor do they hesitate to buy play coins using real money which is not the same with offline gamer (because the rival should not go ahead). Recent studies shows that the average anxiety of a teenager addicted with online games is more than the anxiety of a person in an asylum in 1950.

Offline games have the upper hand in such conditions, people play offline games to release stress, anger, etc. while online games have a kind of addiction… like literally addiction. Such an addiction if caught is very difficult to leave. Not the same with offline games, you just play them and you are over it the second you decide to leave your phone. But online games also have an advantage, they bring you closer to your friends and other people. At the same time, takes you away from the people near you and that’s very BAD.

Offline games often help you to de-stress, and  overcome some of the sorrows. So everyone should try their hand at offline games.

Promoting YOUR Website Worldwide

You already have website from last one or two year and frustrated that your site is not fruitful and not generating any business. Then you have come to the right place. We’ll bring your site to the top 20 in mostly all top search engines.

The process of getting search engines to pay attention to your web site requires specific, personalized service. This is because every site has industry specific and consumer specific objectives that must be addressed to optimize your search engine campaign.

Currently over 500 million net users access information/data from over 2.5 billion web pages on the Internet. Over 75 % of the net users seek information through over a mere dozen major search engines such as Yahoo!, Google, MSN AOL, etc .These major search engines can manage only 50 to 500 million pages in their databases, or around 15 percent of the existing pages on the web. Getting listed and properly positioned in these major search engines gives you a better search referrals.

Knowledge is the key to comfort with when working with search engine placement or positioning practices. Our proposal will help you to understand better, how search engines work and what must be done to be effective .We provide a highly cost effective service that gives you higher positioning advantage resulting in multifold searches for your website culminating into a larger customer base.

We have following two package for web promotion :

Economy Package :

  • Top ranking on more than 10 leading search engines with 10 related keywords.
  • Submission of webpage in more than 750 search engines and Directories world wide.
  • Complete site audit and re-submission to search engines on regular intervals.
  • Dynamic online statistics program with details of visitors, source, hourly break-up, and referrers.

Gold Package :

  • Assured Trade visitors & inquiries.
  • Top ranking on more than 30 leading search engines with multiple keywords.
  • Priority listing on more than 400 search engines & directories.
  • Product Category wise and region wise submission to various search engines, directories & Internet yellow pages.
  • Featuring your products on with linkages to your webpage.
  • Dynamic online statistics program with details of visitors, source, hourly break up, referrers, etc.
  • Complete site audit and re-submission to search engines on regular intervals.

List of Top Search Engines (2017):

  • Google
  • Bing
  • Yahoo
  • Baidu
  • AOL
  • Excite
  • DuckDuckGo
  • WolframAlpha
  • Yandex
  • Lycos


Startup – Zodiac Compatibility

Startup – Zodiac Compatibility

Are you starting a business with a friend or former office mate? Partnering with someone you know can be a great way to launch a business, but mixing business with family and friends can also be tricky. Here’s what you need to know to protect the business from potential landmines down the road.

When partnering with a longtime friend, colleague, or family member, you may be tempted to seal the deal with a handshake or over drinks. After all, if you’ve known each other for years and you both clearly want your business to succeed, what’s the point of wasting time with all the formalities and paperwork?

Problem is—issues are bound to arise in any business arrangement. Maybe you’ll disagree over how to spend your marketing budget; maybe your partner’s personal situation will change and he or she will need to return to an office job. If you haven’t agreed upfront to how some of these important decisions will be made, you can end up in a very difficult position.

This is where a partnership agreement comes in. It’s a document that captures what you and your partner agree to before going into business together. Creating one is a smart idea for any partnership situation, whether you’ve known your partner for ten years or ten hours.

A starting partnership agreement doesn’t have to be a fancy document, so long as it puts some of your early discussions in writing so you can refer to them down the road if needed. Here are some of the things you should discuss upfront:

Define who contributes what

It’s important to spell out who will be bringing what to the table. This means discussing everyone’s contributions in terms of:

  • Working hours and commitment: who’s planning on working full-time, who’s working part-time and managing other commitments?
  • Cash: how much is everyone contributing in terms of cash?
  • Other investments: what other things are people investing? For example, are you going to be using one partner’s garage for storage space or your spare bedroom for the working office?
  • Customer list: is anyone bringing their former clients over to the new business?

By discussing all these investments, no matter how minor, from the start, you can make sure that everyone feels like their contributions are valued and recognized.

Define who gets paid what

You’ll need to explicitly define how everyone will get paid. Will each partner be given a salary for their role in the business? Will you be paid based on your particular client projects? What if your business makes extra profits for the year, how will they be distributed? If each partner owns half of the business, will the extra profits automatically be divided 50-50 or will the distribution be based on the work each person did that year?

Money isn’t always the easiest thing to talk about, and close partners will inevitably have different financial situations, needs, and ideas on how everyone should be paid. That’s why it’s so important to discuss money matters upfront and specify them in the partner agreement. In addition, you may want to write in that the agreement should be reviewed and revised (if needed) on an annual or bi-annual schedule.

Determine how decisions will be made

All too often, decision-making and authority issues end up causing more partner disagreements than money. People usually become entrepreneurs and seek out self-employment in order to have more autonomy. When you’re starting your own business, it’s only natural that you want to have a say in everything.

Talk about what kind of decisions need a unanimous vote and what are the types of day-to-day decisions that can be made by a single partner. Who’s able to make what decision? For example, do you need your partner’s approval to buy a new computer or an online advertising campaign? There’s no single right model that’s going to work for every partner relationship. Try to anticipate as many scenarios as possible beforehand and determine what decision-making structure will be the most effective for your business and everyone involved.

Discuss how you can terminate the agreement/business

When you’re just starting out, the thought of walking away from the business is probably furthest from your mind. However, circumstances and plans easily change from year to year and it’s wise to discuss these situations ahead of time. What will happen to the business if one partner decides they want to leave? Can the other member(s) buy out that partner’s interest? Do you close the business? And if so, what happens to the trademarks, intellectual property, customer/client lists, and physical assets?

Final thoughts

As with any legal or business formality, it’s always best to invest some time upfront getting things squared away, rather than waiting until something happens and you wish you had things in writing.

Don’t worry about dampening the excitement of launching a business with potentially awkward conversations (aka what to do if someone gets ill). These conversations will be a good testing ground to make sure the partnership relationship is strong enough to weather the day-to-day realities of running a business.

Zodiac Signs do help understanding the compatibility factor

Taurus and Scorpio

Another lovely earth and water combination. This combo has what it takes to be free while still going places. Love and passion abound!

Scorpio and Cancer

These two are pretty passionate. Their deep bond is strong and their love of intimacy is mutual. The two are both a bit protective, so they make one another feel secure in every kind of way.

Pisces and Scorpio

If nothing else, the two can get it on and it’s unlike anything either have had with other signs.

Pisces and Taurus

Earth and water spend a lot of time together as it is, so this match is made in the elements. Taurus is practical to a fault so Pisces’ gentle, emotionally deep approach can help Taurus expand his/her horizons. In return, Taurus offers structure and direction to the dreamy, sensitive. Pisces.

Libra and Aries

These two are both social butterflies, which makes them strong and happy together. If you’ve ever been to a great party, chances are this pair had something to do with it – Organizing, Planning or Executing !

6. Aries and Gemini

These signs are a great match both physically and intellectually. Their elements, fire and air, need each other and can work well together on a common goal.

Sagittarius and Leo

These fire signs are super adventurous and when they’re put together, they just can’t stop getting up and going.

Virgo and Aquarius

Opposite attract here and it’s bliss when it happens. Virgo is theoretical and analytical while Aquarius is emotional and fun-loving. The two keep each other on track without the expectation that one will change for the other.

Capricorn and Taurus

This pair is a powerhouse of productivity. They say “be a boss, date a boss, build an empire” and this combo is the most likely to live it than any other zodiac couple.

Gemini and Virgo

This is an intellectual combination. They can debate and discuss ’til the cows come home and find themselves deeply appreciated and validated in this.

Aries and Capricorn

Take two sign both passionate and practical, and you have a winning combination. All the Capricorn rule-making and structure mixed with Aries’ heated passion makes for the kind of organization everyone wants.

Gemini and Libra

Wit and charm, people. This is another intellectual match that just works. The twins are neutral and indecisive while Libra, the scale, is also neutral but can call the shots. It works quite well when these two strike the right positive cord.

Aries and Sagittarius

Tons of energy in this zodiac to go around. These two fire signs have a habit of igniting one another’s passions both in their professional and personal life.

Pisces and Cancer

This is passion and a real one too. The passion can work in towards any goal effortlessly.

15. Virgo and Taurus

Hold on and don’t let go is the motto that rules these two and will make for a persistent long partnership if any.




We provide WordPress CMS development, plugin development, theme customization and maintenance services, backed by state-of-the-art infrastructure and high-quality technology tools. Innovation is one of our core quality. We offer quality WordPress development service that makes compliant to the guidelines and standards but simultaneously we believe in breaking the stereotypes and offer you something creative and amazing.

We empower your brand presence with development of user-friendly WordPress themes, plugins and extensions that provide rewards like ease of use and search-engine friendliness.

  • Get true value for your money
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You can make the most of our below listed services:

  • WordPress web development
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  • WordPress blog development
  • WordPress template Design
Engineering Communication

Engineering Communication

What Is Engineering Communication?

With the self covered by the clouds of so many external influences and many of its own negative beliefs and past experiences, the self is normally unclear about its own self. The light of spiritual knowledge brings clarity to the self, about the self. This helps me to communicate with others much more clearly than when I am not sure or clear about what is going on inside me. There is a direct connection between the quality of subtle activities in the form of thoughts and feelings going on inside me and the quality of my interaction and communication with others.

Very importantly, relationships are also connected with attitude and vision. Sometimes, I may feel I have said and done the right things to someone, yet still someone is not behaving towards me as I would wish. At such times I need to check my attitude towards that person and the vision with which I am seeing them. I may find inside a slight feeling of disapproval towards that person, a feeling of discomfort, a resistance to something in their personality. Neither of us may be conscious of it, but my negative feeling casts a shadow on the other person. They are not receiving the acceptance or respect from me, that they should (on a subtle level), although externally I may be showing them a lot of respect. This subtle lack of acceptance and respect from my end influences their ability to hear me clearly (on a subtle level), and the way they behave towards me. The practice of meditation enables me to clean out my thoughts, feelings, attitudes and vision, ensuring that what I share with others on a physical and on a subtle level is positive. Then it is much easier for me to connect with others and for others to connect with me in a positive way.

This is called Engineering Communication.

Startup Identity

Startup Identity

The inter-ministerial board which would be certifying Startups is yet to be formed by the government. Once it has been formed, one has to make an application for getting certified as a startup. The following criteria shall have to be met by the entity to qualify as a startup under the Startup India program:

An entity shall be considered as a ‘startup’

a) Up to five years from the date of its incorporation/registration,

b) If its turnover for any of the financial years has not exceeded Rupees 25 crore, and

c) It is working towards innovation, development, deployment or commercialization of new products, processes or services driven by technology or intellectual property;

Provided that any such entity formed by splitting up or reconstruction of a business already in existence shall not be considered a ‘startup’; Provided further that in order to obtain tax benefits a startup so identified under the above definition shall be required to obtain a certificate of an eligible business from the Inter-Ministerial Board of Certification consisting of:

a) Joint Secretary, Department of Industrial Policy and Promotion,

b) Representative of Department of Science and Technology, and /

c) Representative of Department of Biotechnology


1. An entity shall cease to be a startup on completion of five years from the date of its incorporation/registration or if its turnover for any previous year exceeds Rupees 25 crore.

2. Entity means a private limited company (as defined in the Companies Act, 2013), or a registered partnership firm (registered under section 59 of the Partnership Act, 1932) or a limited liability partnership (under the Limited Liability Partnership Act, 2002).

3. Turnover is as defined under the Companies Act, 2013.

4. An entity is considered to be working towards innovation, development, deployment or commercialization of new products, processes or services driven by technology or intellectual property if it aims to develop and commercialize:

a. A new product or service or process, or

b. A significantly improved existing product or service or process, that will create or add value for customers or workflow.

Provided that the mere act of developing:

a. products or services or processes which do not have potential for commercialization, or

b. undifferentiated products or services or processes, or

c. products or services or processes with no or limited incremental value for customers or workflow

would not be covered under this definition.

5. The process of recognition as a ‘startup’ shall be through mobile app/portal of the Department of Industrial Policy and Promotion. Startups will be required to submit a simple application with any of following documents:

a) a recommendation (with regard to innovative nature of business), in a format specified by Department of Industrial Policy and Promotion, from any Incubator established in a postgraduate college in India; or

b) a letter of support by any incubator which is funded (in relation to the project) from Government of India or any State Government as part of any specified scheme to promote innovation; or

c) a recommendation (with regard to innovative nature of business), in a format specified by Department of Industrial Policy and Promotion, from any Incubator recognized by Government of India; or

d) a letter of funding of not less than 20 per cent in equity by any Incubation Fund/Angel Fund/Private Equity Fund/Accelerator/Angel Network duly registered with Securities and Exchange Board of India that endorses innovative nature of the business. Department of Industrial Policy and Promotion may include any such fund in a negative list for such reasons as it may deem fit; or

e) a letter of funding by Government of India or any State Government as part of any specified scheme to promote innovation; or

f) a patent filed and published in the Journal by the Indian Patent Office in areas affiliated with the nature of business being promoted.

Department of Industrial Policy and Promotion may, until such mobile app/portal is launched make alternative arrangement of recognizing a ‘startup’. Once such application with relevant document is uploaded a real-time recognition number will be issued to the startup. If on subsequent verification, such recognition is found to be obtained without uploading the document or uploading any other document or a forged document, the concerned applicant shall be liable to a fine which shall be fifty per cent of paid up capital of the startup but shall not be less than Rupees 25,000.

Graphic Designing

Graphic Designing


  1. Clarity and simplicity

Next time you go to a supermarket, pick a random shelf and browse through some products. Glance at each and ask yourself two very simple questions:

  1. What’s this product for?
  2. What’s the brand behind it?

You will be amazed how hard it is to find answers to some of these essential questions in less than 4 seconds, which is the maximum time average consumer will dedicate to any particular product on the shelf.

You’ll find products listing dozen of benefits with no clear brand name. You’ll find products that look great on the outside yet fail to explain what’s in the box. You might even find cleaning products in packaging more appropriate for kids juices.

Although some product categories allow for a bit of mystery (think perfumes and luxuries), failing to identify the product in terms of content, usage or brand identity is a horrible practice which usually results in a packaging design which doesn’t perform well in stores.

So remember rule number one: be clear about the product, be clear about the brand.

  1. Honesty

Beginners in packaging design, and I’m talking both clients and designers, often strive to depict the product in the most perfect way imaginable. They will show a cookie drenched in chocolate, when in fact you’re buying a simple chocolate flavored biscuit. They’ll show rich, fresh cherries on fruit yogurt with little fruit content.

By depicting a product ten times better than it actually is, you’re misleading and ultimately disappointing the consumer, which only leads to poor sales performance and very bad brand image.

This is where honesty comes in. Consumers have nothing against simple, inexpensive products, as long as they know what they’re buying! Of course they expect “face lifting” to some degree but not to a point where product appears to be something entirely different.

As a designer, your task is to represent the product in the best way possible but keep in mind that consumers – you included – deserve to be treated right.

  1. Authenticity

Originality, character and memorability are at the heart of great brands and of course, great packaging designs.

It’s easy to understand why – there are hundreds of products out there, all competing for consumers’ attention. The only way to set your brand apart is to be different, to be authentic.

Because this is truly a matter of creativity and exploration, it’s impossible to give advice on how to “be authentic, “especially nowadays when people are faced with myriad of brands, looks and appeals.

If you’re stuck with a generic looking packaging design then apply an uncommon design style with strong “visual standards.”

For example, if everybody is going for product photography, use illustration or type-based design. If everybody is using a horizontal layout, reach for vertical. If most designs are rather contemporary, try introducing something retro with focus on quality appeal.

Be bold, be different and look into other product categories for unexpected sources of inspiration – spirit label designs can be a great way to brainstorm ideas for that new chocolate packaging project.

  1. Shelf impact

From a shopper’s point of view, a product is never seen alone and never in great detail. Because of the viewing distance from shelves and the fact that products are arranged in rows and columns, all we see are veritable patterns made of various products. It’s not until a certain pattern attracts our attention that we decide to take a closer look.

This distinctiveness and appeal of the product when placed on an actual shelf is something retailers call “shelf impact,” and it makes a huge difference in product sales.

Shelf impact is something you need to test and explore in your designs. You can do this by imitating the placement of your design on an actual shelf and surround it by other products (for best results, use several rows and columns of each product). The more distinctive it looks, the better it sells.

Note: you will be amazed at the results – sometimes the best looking design will simply blend in and become invisible, while more simple designs “pop” in this environment.

  1. Extensibility

A product packaging design concept should allow for an easy introduction of a new line extension (product variation) or a sub-brand.

For example, imagine you’re creating a packaging for new brand of apple juice. You and your client opt for a certain design featuring apples which looks really great. However, a few months later, the client decides to launch a cherry flavor under the same brand name.


Good packaging design allows for easy variations without losing visual appeal.

To your dismay, you understand that the initial design concept you created heavily relies on apples to work and that cherries will not look nearly as good. Plus, cherries have some benefits to be communicated on the front panel, which works against your idea. You have a problem with extensibility.

To avoid this, you should always design product packaging with the future in mind. This means creating a visually systematic design which allows for easy changes of product visual or other information, so you get a fine looking family of products in the end.

  1. Practicality

Practicality deals with the actual shape, size and functionality of the product container, not just the label or wrap. The more practical the product, the more sales it gets – when Heinz turned the ketchup bottle upside down, sales skyrocketed.

Practicality is the most overlooked aspect of packaging design, simply because clients often pick the “tried and true” route which is a lost opportunity for innovation.

But if you get lucky and do get a chance to design the next bottle, box or a cup, always think practicality first – or in most cases, how you can make the product easier to use, carry or store.

Practicality alone can solve many of the packaging design challenges.

To wrap up

Packaging design is a large and demanding design field always looking for designers who can deliver both product originality and sales performance. Packaging is the last message a consumer sees and a last chance to convince him to buy the product. Clarity, honesty, authenticity and other rules described above play an important role in this process but are by no means the final word on the subject.